Why Women Love Jewels?

Shalini Baisiwala, one of the winners from BlueStone.com’s microblogging session on Blogchatter shares her thoughts on why women have been entranced with jewellery from time immemorial.

You will be hard pressed to find a woman who doesn’t like jewellery or is not moved by the mere mention of it. I remember my grandmother and aunts making such a hullaballoo during a cousin’s weddings over jewellery – in the great Indian wedding scene the bride is usually valued as per the jewellery she wears.

If you go by jewellery advertising, it is clearly a woman’s domain – and a jewel is critical for a man to secure his woman. Don’t believe me, have you seen these ads?

She is upset; buy her a trinket and all is well in her world again.

Woo her with a solitaire ring, and she will surely say yes.

Charm her with a bracelet or ear-rings and she is all yours.

Gaga over gemstones!

But what is it about jewels that get a woman so excited; so easy to be won over; to be impressed?

Is it the sparkle or the glamour or the size or the rock? Is it just that the advertisements that are so brilliantly created?

Or do real women have a real preferences for gemstones?

I decided to explore this question a little further by asking women about what is it that makes a piece of jewellery or gemstone so special that we go gaga over it at the drop of a hat.

A sparkle of beauty!

“I hear the word ‘Gemstone’ and something ‘sparkling’ and really ‘beautiful’ comes in front of my eyes but my brain takes me back to the chemistry class when I had learnt about gemstone as a ‘mineral’,” says Jyotika Pruthi, a budding poet, who describes herself as a short Professor who teaches really tall students.

Jyotika is actually quite correct. A gemstone is after all just a stone – going by conventional wisdom, “Gemstones are naturally occurring stones which maybe further classified into precious and semi-precious, owing to their monetary value”. Then why all the excitement over it?

As per Chandni Moudgil, “a working definition of gemstone would be a stone that has certain unique qualities with respect to colour or sharpness or rarity that makes it unique and thereby precious.”

Archana Manglik likes to relate to them as “the feminine-ness of ruby; calmness of the emerald; power of the blue sapphire and the spark of diamond.”

Shikha Chopda from Noida who spends all her time chasing the boys {one husband, two sons and a dog} while pursuing her passion in architecture, feels that “even though the other gemstones are not as hard or precious as diamonds, they are beautiful to look at due to their gorgeous hues and imperfections.”

The mysteries of a gem!

So is the allure of a gem in its beauty, its colour, its sparkle?  Majorly, yes!

But there is one more important fact we cannot ignore. There is a school of thought that believes in gemstones being good for various aspects of life- from health to romance to business. Crystals associated with the body chakras are used for healing and astrological gemstones are believed to bring about positive changes in the life of the wearer.

“Gemstones are exotic minerals which are strikingly beautiful and colourful. They are used in jewellery but perhaps their most mysterious attribute is that they are used as healing stones (and they do work!)”, opines Pallavi B. Goyal from New Delhi. She runs a successful e-commerce venture and has been wearing a yellow sapphire since 2010, which she says has helped increase her self-confidence and made her a better judge of people.

The real allure!

“Diamonds really are “forever” and they are super awesome heirlooms to pass on to the next generations and cushions for bad times!”, says Namrata Agarwal- a Californian homemaker cum investment banker.

A girl’s best friend, the most celebrated of all gems  – a diamond has successfully been cultivated as the ultimate symbol of love and affection! No matter who you are or how you deny it, the lure is unmistakable and hard to resist. The hardest mineral in nature, its crystal lattice is what makes it so unique. Flaunted in baubles as cut or uncut – all that matters is that it is a diamond. The bigger the better; it is a sign of affluence and there is a whole science devoted to grading it commercially.

But while one may technically harp on the 5 Cs of evaluating a diamond, a woman’s heart will always bestow the bigger C of Cherish to it – and that is the one that matters the most.

“I remember never being truly enamoured by gemstones till perhaps the second when my husband-to-be got me a diamond. I am not big on jewellery still but these two rings [the proposal ring and the engagement ring] make me feel like the prettiest girl. Every girl wants to feel like that once in a while,” confesses Chandni Moudgil, a working professional, blogger and mom who is trying to find the non-existent balance between life and work.

The added value!

“Any stone uncut or polished that adds value to my being is a gemstone”, says Archana Manglik, a Dehradun resident who juggles life as a wife, mom and businesswoman.

“The two pieces of jewellery most important to me are not important because they are diamond studded, but rather they are valuable because of the emotions attached to them via the people who gifted them to me,” says Chandni Moudgil

“Rocks make me feel ‘more complete’ which is why I like to wear some staples in everyday life and glitzy (read bigger) kind for social stuff,”  – a honest confession from Namrata Agarwal.

“Easy for people to figure marital status (damn!),” jokes Pallavi B. Goyal whose husband insists on her wearing it at all times, much to her chagrin.

“When it comes to jewellery of any kind, the quirkier the better is my opinion. What I’m drawn to most is pendants – a big drop, a cluster of beads, add some whimsy, and I’ll be pulling my card out of the wallet! Gemstones are meant to be worn, enjoyed, and admired”. says Shinjini Mehrotra, an inspired artist, prolific writer, tarot reader and graphic designer. In her spare time, she work as a financial editor.

Hence, I can sum up by saying that more than the commercial value attributed to jewels, it is the emotions attached that make it special for the wearer. So while somebody wears it for confidence, somebody else will wear it for the beauty of it. And that perhaps is why jewellery will never go out of style or business!!

~ Shalini Baisiwala


The guest author was the winner of our #BeYourOwnGem microblogging session with Blogchatter on Twitter. To read more on what she writes about life and inspiration visit her blog.

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